KPI Tracker

Find your leak. Fix one thing at a time.

Week of —

Your numbers this week

Ad spend ($)

Ad views

Messages in

Convos started

Offers made

Offers accepted

Meetups booked

Meetups attended

Phones bought

Capital out ($)

Cash in ($)

Avg days buy → sell

Top-level

Ad spend

$—

Total profit

$—

ROI

—

Phones acquired

—

Avg profit / phone

$—

Capital velocity

—

Funnel

Stage

You

Benchmark

Strong

Status

Views → Opt-In

—

0.6%

1.0%+

—

Opt-In → Convo

—

80%

90%+

—

Convo → Offer Made

—

30%

45%+

—

Offer Made → Accepted

—

40%

60%+

—

Accepted → Meetup Booked

—

80%

95%+

—

Booked → Attended

—

70%

90%+

—

Attended → Bought

—

50%

75%+

—

Economics

Metric

You

Benchmark

Strong

Status

Cost per message

—

$2.50

<$1.50

—

Cost per phone

—

$30

<$15

—

Avg profit per phone

—

$80

$150+

—

Capital velocity (days)

—

Diagnostic

Fill in your numbers above

Once you input your weekly data, this panel will tell you exactly where your business is leaking — and what to do about it.